Make use of all the available assets to make your email look better in the eyes of your readers. Add infographics, GIFs, sliders, images, and even videos to your emails to increase click rates. It gives you a great chance to direct users to your website and products and increase revenue.Īll you need is keeping yourself up to date and make your email as engaging as possible. These actions can be sending a reply, forwarding to others, or even clicking on the CTAs provided in them. On the other hand, unlike social media, most people are conditioned into making an action on the emails they receive. With emails, you can still leave the same impression and imagery of yourself with additional benefit almost for free. These decisions will require spending much money, and it’s not possible for everyone.
#EMAIL MARKETING WORDPRESS TV#
To clarify, consider that you want to spread the word about what you do by billboards, TV ads, or printing and posters. The spread of other technologies and platforms has not prevented experienced marketers from coming back to email. It’s, by far, one of the most fruitful tactics for customer acquisition. This is especially a great perk for small businesses and startups who should follow budget-conscious strategies for their marketing plans. You can deliver your message to a high number of audiences without breaking the bank. It’s easy and inexpensive to send emails. But if you act smart, you can present yourself in a personalized way in the inbox of your target audience. Everyone sees the same message, photo, and video. When you publish a post on Twitter, Facebook, Instagram, LinkedIn, etc., you address all who see your post as a whole. This is a strong potential of emails since it’s not available on social media channels. You can segment your audience into lists and then send each listing a personalized message to offer something of value. Moreover, you can take advantage of this feature and write customized texts for the body of your emails or the CATs you implement in them.
So by writing customized titles for your email subscribers, you increase your chance of bringing more eyeballs to your products or website pages. Statistics show that emails with personalized titles have 50% more open rates compared to other ones. You can provide them with useful information about your business and even forward them to your landing pages if done correctly. That’s a wonderful opportunity to leave the first impression on your audience. For instance, the emails website owners send as a welcome message have a high open rate, around 82%. Yet, email can be much better for converting the audience into customers and members. By implementing a proper plan, you can efficiently approach your customers and interact with them in an attempt to increase overall conversion rates. People now spend a great deal of time on different social media platforms such as Instagram and Facebook. Social media is an essential pillar of any digital marketing strategy. However, it doesn’t mean that you should not prioritize your social channels. This is an exclusive advantage of email marketing, a chance that is by no means available on any social media platform. You, as a business owner, can approach your target customers in an entirely personalized way through emails. Not yet sure why you should welcome email marketing? Here are four reasons that convince you not to ignore this potential. As indicated by Statista, in 2019, around 3.9 billion email users were spread all over the world, and experts predict this number to reach 4.48 billion by 2024. People have long used their email addresses for business or personal uses, and statistics reflect a growing trend in this regard.
Bringing it home, email’s an important part of our daily life nowadays. Some of them are spam, some are a kind of promotion, and some deliver interesting and practical information to you. You, just like others, probably receive several emails every week. Do you know anyone around you who doesn’t have an email address? While some believe using email is an old-school approach for marketing purposes and keeping in touch with customers, we have to disagree with that idea. There is no doubt that email’s popular all around the world. So Which One is the Proper Email Marketing Tool?.Best WordPress Email Marketing Plugins List(Free & Premium).
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